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It’s no secret that marketing is critical for any business, but it’s especially essential for new companies. It’s unlikely that anyone will buy your products or services until they know about your company and what it does.
More than any other business, startups are focused on expansion these days. When it comes to marketing, startups are in a class by themselves, and they can be the next big SaaS company or a chain of Thai ice cream shops.
Because marketing for startups is a particular case, this guide should serve as a good starting point for those who wish to embark on the journey. Word of mouth may bring new customers to your business as it grows and expands. Prioritize the following marketing strategies for your startup while you wait for that day.
To attract new customers to your startup, email marketing is a must. To promote your startup, all you need is a customer or prospect’s email address.
To make use of this marketing technique, you must first gather the email addresses of potential customers. Consider putting a newsletter signup form on your startup’s website if you have one. Customers’ email addresses can also be obtained by requesting them directly.
Remember that non-commercial content like guides, how-to articles, videos, and infographics should be a part of every email you send. Subscribers may opt-out of receiving your newsletter if you only send promotional emails.
2. Create a Blog
You can use blogging as a powerful tool to get your startup noticed. According to a study, businesses with blogs generate 126 percent more leads than their competitors who do not blog. Your startup can become a go-to resource using a blog while also gaining exposure through natural search results.
A successful business blog is about creating content that your readers want to see. The Search engines will bless your hard work by placing your blog at the top of their results if it is valuable and worth reading. In addition, if your blog ranks highly, more people will see it, which will help spread the word about your startup.
Share Your Work With Others Through Social Media
Over 2.4 billion people use social media, so it’s critical to include it in your startup’s marketing efforts. Having a solid presence on social media will help your business grow in popularity.
Business owners can also pay for traffic and exposure on most social media platforms like Twitter, Facebook, and Pinterest. Create ads that appear in users’ news feeds or the right column of the Facebook website with Facebook Ads, for example.
To be successful in social media marketing, you need more than just a profile. You need to post interesting and valuable content to entice people to follow your page. To keep your audience engaged, you should respond to their questions and comments.
Engage In Pay-per-click (PPC) advertising
Startups are increasingly turning to paid search as a source of advertising revenue. Buying targeted traffic from search engines like Google and Bing is now possible for business owners.
Both Google AdWords and Bing Ads, two of the most popular paid search networks, use a cost-per-click (CPC) pricing model and offer keyword targeting.
These networks allow you to create ad campaigns that show up in search results when someone searches for a keyword-relevant to your business. Your startup can target keywords like “enterprise cybersecurity software” and “enterprise anti-malware” if it sells cybersecurity software geared toward businesses.
CPC pricing, which only charges you when someone clicks on your ad, is the most appealing aspect of paid search. Even if 10,000 people see your ad, you won’t be charged if no one clicks on it. Ads that are relevant and engaging will get many clicks. However, you’ll only be charged for each click, making it easier to optimize your paid search campaigns for a better return on investment (ROI).
Assist with Fundraising
You can get your startup’s name out there by supporting a community event. The event’s organizers will charge a small fee if you want to become a sponsor and display your company’s logo and other promotional materials. When executed correctly, it’s a win-win situation for both parties and a powerful sales tool.
Sponsoring events relevant to a company’s operations or products is a good idea for business owners. For example, if you’re launching a mobile health and wellness app, you might consider sponsoring marathons, 5Ks, and 10Ks. On the other hand, you might be able to support cybersecurity and other IT events if your startup sells anti-malware software, you can checkout this blog for scholarships updates.
The bottom line is that you must not allow your competitors to take market share away from your startup. Consider implementing any or all of these five ideas to increase your company’s visibility and revenue.