US Markets Loading… H M S
- Retail chains are opening up virtual metaverse locations accessible through VR headsets.
- Chipotle and Wendy’s launched virtual restaurants where customers can receive codes for real food.
- McDonald’s and Panera filed trademark applications that signal future metaverse openings.
The Wendyverse Town Square features a familiar Wendy’s restaurant, plus other bits of decor like a giant Wendy statue.
The world is open for exploring, or players can follow the “To Do List.”
The restaurant interior should look familiar to any Wendy’s customer, with its traditional counter service, fries, and Frostys.
Users can get their virtual food and sit at tables.
They can also head behind the counter if they want to experience Wendy’s from the other side.
To play games and win prizes, users can head over to the Buck Biscuitdome in Partnership Plaza.
There, players can compete against each other on the basketball court.
Instead of a basketball, users can play with a Baconator.
Players can win a $1 sausage or bacon, egg, and cheese biscuit at a real-life Wendy’s.
Wendy’s CMO Carl Loredo called the Wendyverse “truly a first of its kind.”
Players could dress their avatars in Chipotle-themed costumes like a burrito mummy, chip bag ghost, and “Guacenstein.”
Thousands of users also received codes for free burritos in Chipotle’s virtual locations, which could be redeemed in physical restaurants.
Chipotle launched another Roblox location in April, with a 90s-themed restaurant that users could visit.
Players can virtually step into the first Chipotle, opened in 1993, where they can also try their hand at working behind the counter.
Users can play the Burrito Builder game by making customer orders within a limited amount of time.
Successfully rolling the burritos leads to in-game Burrito Bucks, the game’s currency.
The first 100,000 players will get codes for free real-life burritos, and players at the top of the leaderboard at the end of each day can win free burritos for a year.
Players can also play other games, including one in which they deliver burritos, for more rewards.
Burrito Bucks can be used for speed boosts during the games and additional uniforms.
The exhibit included statues of the 12 zodiac signs inspired by Chinese carvings.
Visitors could hear their horoscope readings during the visit.
Zodiac signs are based on the year a person was born, and can give predictions about what to expect in the coming year.
Designer Humberto Leon said he was inspired by pop culture and his work in fashion.
The virtual celebration featured lanterns, a staple of the holiday tradition.
McDonald’s filed trademarks for a “virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”
Panera seems to have similar plans, and filed to trademark “Paneraverse” earlier this year.
Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].