Chipotle, McDonald’s, Wendy’s Metaverse Virtual Worlds In Photos – Business Insider

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Wendy's metaverse

Insider the Wendy’s metaverse.
Wendy’s
  • Retail chains are opening up virtual metaverse locations accessible through VR headsets.
  • Chipotle and Wendy’s launched virtual restaurants where customers can receive codes for real food.
  • McDonald’s and Panera filed trademark applications that signal future metaverse openings.

The Wendyverse Town Square features a familiar Wendy’s restaurant, plus other bits of decor like a giant Wendy statue.

Wendy's metaverse

Wendy’s

The world is open for exploring, or players can follow the “To Do List.”

Wendy's metaverse

Wendy’s

The restaurant interior should look familiar to any Wendy’s customer, with its traditional counter service, fries, and Frostys.

Wendy's metaverse

Wendy’s

Users can get their virtual food and sit at tables.

Wendy's metaverse

Wendy’s

They can also head behind the counter if they want to experience Wendy’s from the other side.

Wendy's metaverse

Wendy’s

To play games and win prizes, users can head over to the Buck Biscuitdome in Partnership Plaza.

Wendy's metaverse

Wendy’s

There, players can compete against each other on the basketball court.

Wendy's metaverse

Wendy’s

Instead of a basketball, users can play with a Baconator.

Wendy's metaverse

Wendy’s

Players can win a $1 sausage or bacon, egg, and cheese biscuit at a real-life Wendy’s.

Wendy's metaverse

Wendy’s

Wendy’s CMO Carl Loredo called the Wendyverse “truly a first of its kind.”

Wendy's metaverse

Wendy’s

Players could dress their avatars in Chipotle-themed costumes like a burrito mummy, chip bag ghost, and “Guacenstein.”

Chipotle Roblox Halloween

Chipotle

Thousands of users also received codes for free burritos in Chipotle’s virtual locations, which could be redeemed in physical restaurants.

Chipotle Roblox Halloween

Chipotle

Chipotle launched another Roblox location in April, with a 90s-themed restaurant that users could visit.

Chipotle Roblox

Chipotle

Players can virtually step into the first Chipotle, opened in 1993, where they can also try their hand at working behind the counter.

Chipotle Roblox

Chipotle

Users can play the Burrito Builder game by making customer orders within a limited amount of time.

Chipotle Roblox

Chipotle

Successfully rolling the burritos leads to in-game Burrito Bucks, the game’s currency.

Chipotle Roblox

Chipotle

The first 100,000 players will get codes for free real-life burritos, and players at the top of the leaderboard at the end of each day can win free burritos for a year.

Chipotle Roblox

Chipotle

Players can also play other games, including one in which they deliver burritos, for more rewards.

Chipotle Roblox

Chipotle

Burrito Bucks can be used for speed boosts during the games and additional uniforms.

Chipotle Roblox

Chipotle

The exhibit included statues of the 12 zodiac signs inspired by Chinese carvings.

McDonald's metaverse hall of zodiacs

McDonald’s

Visitors could hear their horoscope readings during the visit.

McDonald's metaverse hall of zodiacs

McDonald’s

Zodiac signs are based on the year a person was born, and can give predictions about what to expect in the coming year.

McDonald's metaverse hall of zodiacs

McDonald’s

Designer Humberto Leon said he was inspired by pop culture and his work in fashion.

McDonald's metaverse hall of zodiacs

McDonald’s

Source: McDonald’s

McDonald’s filed trademarks for a “virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery.”

McDonald's metaverse hall of zodiacs

McDonald’s

Panera seems to have similar plans, and filed to trademark “Paneraverse” earlier this year.

panera

Allana Akhtar/Business Insider

Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].

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